CU teams up with ESPN radio
ESPN’s 102.3 broadcasts its “Locker Room” show from the lobby of University of Colorado Hospital’s Anschutz Cancer Pavilion.
The crew interviewed physician/researchers about prostate cancer, screening options, prevention and treatment.
By Erika Matich | University Communications
AURORA, Colo. (Sept. 26, 2013) – As the month of September comes to a close, so does Prostate Cancer Awareness Month. University of Colorado Hospital and University of Colorado Cancer Center collaborated with ESPN 102.3 radio to educate men about prostate cancer, screening guidelines, prevention and the latest treatments.
In addition to public service announcements on the radio, several physician/researchers did interviews during live broadcasts on ESPN 102.3. The radio show went on the road for an afternoon of sports talk radio from the lobby of University of Colorado Hospital’s Anschutz Cancer Pavilion.
Patients and other hospital visitors were able to see radio personalities CJ and Les Shapiro. The Locker Room crew Gary Miller, Tom Nalen and Nate Kreckman were on the air from UCH all afternoon. Former Bronco tight end Nate Jackson joined them to discuss his new book about his NFL experience.
The partnership with ESPN 102.3 is designed to reach men and raise their awareness about prostate cancer. It is the most commonly occurring cancer in men. One in every six men will develop prostate cancer during his lifetime, but if it’s caught early nearly 100 percent of patients survive. Men over the age of 50 are most often affected and more than half the cases diagnosed will be in men over the age of 65.
There has been much discussion about who should get screened for prostate cancer and when. Physicians/researchers from University of Colorado Cancer Center recommend men discuss the appropriate course of action with their doctor. It’s also important to point out that for many men diagnosed with prostate cancer, no treatment is necessary.
This is the second time CU Cancer Center and ESPN 102.3 have partnered to raise prostate cancer awareness.